Food from people you know

I took last week off and it was good to get a few days away from the typical workday hustle to have some time to relax, work on some projects, and spend some extra time with my boys.

It also gave me some time to think –about the incredible work that is happening here to change the way the world eats and the role that each of us can play to transform our food system.

This is the most important work I can imagine doing. And it’s hard, but changing the world isn’t easy or else someone else would have already done it! 

One of my tasks this week was to think about what Harvie is. What makes us different? What groceries can we provide to our customers? How can we fit into and support local food systems? What is Harvie?

Of course, we must be convenient –providing home delivery, the ability to customize, and user-friendly technology. Prices must be reasonable, but quality must be a priority. And our customer service must be friendly, knowledgeable, and lightning fast.

But none of that encompasses the core of what makes Harvie and the service we provide unique. 

I keep coming back to the deep relationships with hard-working, family-owned farms and small, main street businesses. I think about the community we can build around food, connecting home chefs with top quality ingredients thoughtfully sourced from real people with real stories. This is what makes Harvie unique. 

So, what is Harvie? Harvie is food from people you know.

Every box is a unique story about a community of growers and artisans and the incredible home chefs who cook it with love to feed the people they care for. 

It’s all about relationships, and with Harvie you know where your food is coming from and the unique story behind it.

Food is about more than farms, so we are expanding our vision of what makes sense to sell on Harvie. Farmers are major players, of course, but it’s also about other community food producers like bakers, coffee roasters, and butchers. If we can tell a story about the people who grew or created a particular product, we want to share it with you. 

With Harvie, you can embrace the life you want to live while being the person you want to be in your community. Enjoy the luxury of top-quality ingredients, thoughtfully sourced from farmers and businesses supporting their local food system, all delivered right to your door. With Harvie, you can have your cake and eat it too. Now let’s chow down.